Most of today’s survey tools operate on a closed-source SaaS model making them extremely convenient for all kinds of internet users. However, some offer their services for absolutely free, while others have a mix between both free and paid options. The type of deal that you sign up for will depend on whether you want to focus on marketing research, or simply provide feedback for product design or customer service. You can also opt for a global scale survey with thousands of participants.
If you’re looking for a fully featured online survey tool, then you’ll probably be looking for something that provides comprehensive coverage of any and all segments of your chosen market. With the extensive capabilities offered by the more expensive paid survey tools, you’ll be able to generate accurate and timely customer satisfaction and market research reports. A good tool should allow you to generate a back-end customer satisfaction report, a daily customer satisfaction report, as well as segmented reports on product design and customer service. This kind of functionality is only provided by the best products on the market today cong ty nghien cuu thi truong.
If you are just starting out with online surveys, then it would make sense to focus on generating short-term focused surveys. These surveys generally don’t cost much money to take, so if you’re a beginner, it would make sense to test the waters first with the short-term survey offers until you build up some credibility with the bigger survey companies. Once you feel comfortable enough to move on to long-term surveys, then you may choose to enroll in an unlimited plan with a paid survey company.
An online survey tool that offers real-time analytics would be ideal. Most of these applications come equipped with a proprietary reporting platform that allows you to customize reports for any individual customer or survey group. Some of these platforms are also compatible with external web metrics systems like Google Analytics and Yahoo web analytics. With this feature, you would be able to view and manage your metrics from any computer, even if you are on the go. This would make your job a whole lot easier and more convenient.
For additional functionality, check out if the online survey software has a customer portal. Having a customer portal for survey questions and responses would make life easier for survey takers since they no longer have to physically search for a specific question or answer sheet. Furthermore, these portals could also provide survey leads, which is information about potential customers that may be interested with the particular product you are offering. This would help you generate leads faster and lessen the time it takes for you to accumulate the necessary data.
Another important thing to consider when choosing the right online survey tool is the logic branch feature. Good logic branching logic will enable you to create multiple surveys based on the same set of questions and response options. Good logic branching logic should allow you to determine the best possible survey question that will yield the most accurate results. Make sure that the survey tools you choose have good logic branching functionality to ensure accuracy and ease of implementation.