Promotional gifts are tangible items branded with either a logo or symbol and distributed with no charge or at minimal cost to publicize an event, brand, or corporate identity. These gifts can be given to customers, clients, employees, and other individuals. These products, which are often called promotional gifts, swags, balsam, trinkets, or freebies, can be used in advertising and sales as well. The term promotional gifts came from the ancient Greeks, who believed that offering sweets to visitors would create good will among them and that it would encourage the visitors to spend more money in the home. Thus, sweet dishes or breads were given as offerings.
It was a common practice to give olive oil or olive leaves imprinted with the name and logo of a new company or organization. This practice gradually gave way to amphora filled with promotional items and wine, among others, that could be displayed prominently on the tables. In ancient times, metal or wooden anchors were installed for displaying large jars or containers imprinted with symbols of the company. In modern times, acrylic or plastic containers, lids, and covers with custom seals provide attractive containers for promotional gifts. This trend, however, has been abandoned by most companies because metal or wooden containers are more attractive than the plastic in the vip.
An additional use for promotional gifts is their direct bearing on brand awareness. As promotional products are distributed to a wide audience and are kept in prominent places, they create the first impression of the brand on the minds of people. When such products are related to an upcoming trade show or convention, they make for ideal giveaways. Custom imprinted promotional products and freebies distributed at trade shows to increase awareness about a company and its services and help build brand awareness.
Promotional gifts can also be used as corporate giveaways to thank employees or executives for their hard work and contributions to the success of the company. The imprinted logo on a promotional product serves as a constant reminder of a company’s name and services to all its employees, clients, and customers. A corporate logo on an employee or executive gift reminds them repeatedly of their responsibilities and obligations as well as the benefits that are possible if they successfully complete a task assigned to them. A promotional item given to an individual who has achieved outstanding success in their field also serves as a motivation for that person.
Finally, promotional gifts act as a reward for those who perform exceptionally well. The recipients are reminded of their personal achievements and are thus motivated to work harder. This type of marketing strategy is useful when a business wants to reward top employees or reward top performers in order to further motivate everyone in the organization to strive even further. For instance, when a company wants to reward its salespeople for reaching a particular target, promotional products such as pen stand or desk clocks act as powerful incentives that encourage the salespeople to work even harder to achieve the company’s goals. By using promotional products as a reward for performance, the company creates a sense of pride and satisfaction that no other marketing strategy can provide.
While these are only three of the ways promotional gifts can help increase brand awareness, it is important to remember that there are a number of ways in which these marketing tools can work for your company. Even if your firm prefers not to use promotional products as a reward for good performance, these items can be instrumental in the creation of a strong customer base. Furthermore, a promotional product with your logo on can help strengthen your branding efforts by creating a long-term impression in the minds of your consumers. No matter what the specific reasons behind your desire to use promotional gifts as part of your overall marketing strategy, it is important to remember that these marketing tools have the power to greatly improve your visibility and create new customer opportunities. If you have never considered promotional gifts for your business, it is time you gave it serious thought.