If you’re involved in public relations or if you run a business, you will probably, sooner or later, be dealing with live event production.
You don’t need to be an expert on special event production – that’s what professionals are for – but if you want to make certain that you’re getting your money’s worth from the AV company you hire to handle your special event, then you’ll want to keep working back and forth with them. In other words, you don’t just hand the whole project off to a third party and say “Do your best”. Rather, you actually take part in the production process itself.
You may not know as much about arranging lights or operating sound systems as the professionals, but you don’t need to. But you do need to make the right choice when it comes to 週年晚宴 the production company.
That said, it can certainly be helpful to at least have a basic understanding of the production process before hiring your crew. You’ll need to stay hands on with the project in order to get the results you’re after, so it can’t hurt to know what your event company is talking about when they’re advising you on how to achieve the effect you’re after.
It starts with pre-production; the planning and preparation stage of a live event. This includes everything from the moment where you talk it over with your people and write down some basic ideas, to interviewing the event company, and right up to the night before the event where you make sure everything is in place before the big day.
Live event pre-production will involve different things for different events, but as a rule, it will always include a large degree of planning. Even as you’re preparing the stage the night before the event, there are still decisions to be made, still planning to be done.
But let’s start with the basics. At the very least, you’ll likely be the one making major decisions regarding all of the following:
1. Stage design and general aesthetic presentation
2. Sound requirements – band, lectern, panel, radio mics, etc
3. Lighting arrangements – look, colours, patterns, etc
4. Scheduling and coordination
5. Additional crew and services needed (caterers, live music, etcetera, depending on the nature of the event itself)
If that seems a little overwhelming, don’t worry about it. You don’t need to be an expert in sound engineering or lighting or anything, that’s what your event crew is there for. All you need to be able to do is communicate the effect desired, and your team will help you achieve it.
Live event production is a big job, to be sure, combining nearly every multimedia field from sound work to music to lighting to graphic design to planning, and it requires a full special event team working as a unit to bring this all together in a seamless, effective package.