The model works by Amazon providing users with the ability to send their products to its warehouse amazon.com, and having them “fulfilled” by the retain giant (it sends them out) upon successful purchase .
The reason why Amazon would do this is partly to get free niche products which are both unique and valuable (you own the products – they just ship them for you), and partly to make use of their massive infrastructure (which they would be paying for anyway).
It also adds to their offering as a business, as it gives them an even more diverse array of products to add to their portfolio (which is pretty much their core competitive advantage).
The important thing to consider about the “FBA” model is that it is indicative of the new “digital” business culture that seems to have become even more prevalent after the 2008 crash. Rather than keeping large amounts of stock, overheads and a large team… companies have taken to the Internet & social media to find buyers & create lean enterprises.
Gone are the days when distributors determined the fate of products. Now, new businesses, entrepreneurs and everyday people are able to create $10,000+ a month income streams without even having to own any land. All the infrastructure, marketing and fulfilment is handled by a completely independent company (Amazon) – to which you just do the work of sourcing a successful product.
To determine if you’d like to gain advantage from this method of investment, I’ve created this tutorial to explain the process of utilizing Amazon FBA. Rather than trying to get by on scraps from a local market, the new “digital” realm with all its promise is one of the best ways to get your foot in the door of the new world of enterprise.
Whilst both are legitimate problems – which would have been a significant drawback in a time without the “digital” medium – times have moved on to the point that barriers-to-entry are so low that you only really need to be able to invest several $1,000 to have the opportunity of selling to a global audience.
And despite the fact that the “Amazon” opportunity has existed for almost 10 years now (anyone can list products in its marketplace), the “FBA” model (which is truly hands-off) has only started to become popular in the past 24 months-or-so.
If you didn’t go to business school, to briefly explain how to run a “successful” business, you basically need to be able provide a product/service to a large audience. You’d typically aim for around 30% net profit margin (after COGS & advertising costs). How you do this is up to you – the key is to buy low, sell high.
Now, just because the “digital” realm is large doesn’t mean it’s devoid of the way in which “markets” typically work. Competition is obviously a major force, as is the idea that because something is “easy”, it can be replicated relatively simply by others (leading to an erosion of your profits).
Selling on Amazon typically works by providing access to products which people either don’t have access to locally, or are able to obtain locally but with major restrictions (such as color/size issues), or with problems in reliability of supply. In other words, whilst the Amazon marketplace is vast don’t think you can outwit supply/demand.