The advent of the internet has opened up novel vistas for doing business. As per a survey, India will have around 500 million internet users by 2017. This creates a fascinating opportunity for businesses to sell their services and products to a growing population of internet users.
The internet has brought along with it newer ways of marketing. Obviously, traditional marketing or outbound marketing methodologies that use TV and radio ads, banners 澳門大數據, hoardings and print ads in newspapers, magazines, brochures and other marketing collateral, do not work on the internet.
Inbound or online marketing, is marketing on the internet or in the digital sphere. It takes into consideration things like page rankings in search engine searches, advertising on search engines, banner ads on other websites, marketing on social media, etc. These marketing campaigns are highly focused and target exactly the audience that a particular business wants to serve ads to.
The need to market products and services on the internet has given rise to a new industry – the internet marketing industry. Digital marketing companies in India provide comprehensive digital marketing services for businesses. They usually employ a specialist team of domain experts in search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM) and social media optimization (SMO).
A recent survey noted that 34% of the companies surveyed had an integrated digital marketing strategy and 16% companies said that they use internet marketing on and off. A staggering 50% of the respondents said that they do not have a defined strategy for internet marketing. These numbers suggest that there are still businesses that have not been exposed to the awesome capabilities and powers of internet-based marketing.
It is imperative for Indian businesses, in particular, in this age to realize the importance of having an integrated internet marketing strategy if they wish to survive in a highly frenzied and competitive market. Without the help of Digital Marketing Services, they fall short of creating a strategy and face the dangers of seeing themselves become directionless. They will never know their online market share, their current market share will be gained by existing and start-up competitors and they will never have a powerful online proposition.
A Digital Marketing Company in India can help businesses harness the power of a robust web-based marketing strategy. The use of novel platforms like the social media can be a game changer as more and more people are using them to engage with brands. It is an excellent place to gain followers, engage with them and serve them relevant and helpful content. Once they become loyal brand followers, targeted ads are served to them to convert them into customers.
If you would of told me that I would be managing a farmers market a year ago I would of thought you were crazy. The opportunity arose quite suddenly to be the manager of our local farmers market. I am no expert on how to run a farmers market, but the following are important concepts to consider when you are thinking of starting a farmers market for your community or taking over one as a manager.
Before you even begin to formulate your location, vendors, layout, marketing strategies you need to have a board of directors. This board will be the governing entity of your market. You will need people who are experienced in urban planning, business, the agricultural scene, and active with your community. It is also a good idea to talk to other farmers markets; how did they start their market? What advice do they have? Would they be willing to help you? Once you have your board members selected, you need to come up with a mission for your market. What do you stand for? What do you want your community to gain by your presence?
You can’t have a farmers market without vendors. The type of vendor for your market really depends on your location. Here in Asheville, artisan vendors don’t do great. Produce vendors those are the vendors you want. You need to make sure that they are not all selling the same crops. Variety is key. At our market we have five produce vendors. They all have different items for sale. With the new craze of food trucks, it would be a great idea to recruit one or many for your market. My market is a smaller farmers market and I found that it’s best to try to reach out to food trucks that are just starting out. The ones that have been around for a longer period of time may consider your market – if it’s on the small scale or just starting up – a waste of their time because they may not make what they would consider to be a good profit for their time.
Marketing is a deal. Based off data the best way to market is using social media; Facebook, Twitter, Instagram,etc. These are valuable assets to any business. You can also use Google Business to let people know about your market. Social media posts are free, which is great when you are just starting out. Once you get your market sustainable cash flow, you can look into boosting posts on Facebook and Twitter. Both Facebook and Twitter offer you to set your advertising budget which allows for less stress; once your budget has been spent the advertising stops until you reset it. Another great idea is to partner up with local businesses that are willing to promote your market using their social media. From my experience going and talking to local restaurants, breweries, kitchen supply stores that do food demos are all great prospects.